Welding manufacturer
Website Transformation

What Was the Problem?

Cortes Brothers Industrial had already built a strong reputation throughout Alabama for steel fabrication, welding, pipe fabrication, mechanical work, and industrial construction services. Their work in the field reflected professionalism and precision, but the website did not match the quality of the company itself.

The previous website lacked structure and made it difficult for visitors to clearly understand the services offered. Several important fabrication and welding services were buried within the layout, and the messaging did not properly communicate the scale of work the company handles.

The site also struggled with slow performance, weak mobile responsiveness, and poor SEO structure. Service pages were limited, navigation felt outdated, and the website was not positioned to compete for searches related to steel fabrication and welding services in Alabama.

For a company known for heavy fabrication and industrial workmanship, the website needed to feel stronger, more organized, and more aligned with the company’s real world capabilities.

How We Solved It.

We redesigned the Cortes Brothers Industrial website with a clear focus on structure, speed, SEO, and usability. The goal was to create a professional welding fabrication website that reflected the company’s reputation while helping industrial clients quickly locate services and request quotes.

Instead of building a generic industrial website, we focused the experience around how fabrication and welding clients actually search for contractors and service providers.

The redesign included:

• Rebuilt the website using WordPress for easy management.
• Creating dedicated service pages focused on steel fabrication, welding, pipe fabrication, mechanical services, and industrial construction.
• Improving website speed and overall performance across desktop and mobile devices.
• Restructuring navigation to make services easier to locate.
• Writing SEO focused content built around fabrication and welding industry searches.
• Developing stronger calls to action focused on quote generation.
• Creating a cleaner layout that better reflects the professionalism of the company.
• Optimizing the website for mobile responsiveness and search engine visibility.

The final result gave Cortes Brothers Industrial a structural steel contractor website that properly represents the scale and quality of work they provide across Alabama.

What We Delivered.

After launch, the impact was immediate. The redesigned website gave Cortes Brothers Industrial a stronger digital presence that better aligned with the company’s reputation in steel and welding fabrication.

Visitors were spending more time on service pages, mobile engagement improved significantly, and quote requests increased as the website became easier to navigate a

The updated SEO structure also improved visibility for fabrication and welding related searches tied to the company’s core services.

Results After Launch.

• Quote requests increased by more than 85 percent.
• Organic visibility increased for steel fabrication and welding related searches.
• Mobile usability issues were eliminated.
• The client can now easily update website content internally without relying on outside technical support.

The finished project delivered more than a visual redesign. It created a stronger foundation for long term growth, visibility, and lead generation within the steel fabrication and welding industry.