Case Study

LMB Catering Company
Website Design

Web Design Smart SEO Food & Event Planning
Client
LMB Catering
Location
Birmingham, AL
Industry
Catering & Events
Live Site
LMB Catering Website
01
New Business Website
03
Dedicated Catering Categories
Online
Event Inquiry Submissions
24/7
Access to Menus & Event Requests

What Was the Problem?

LMB Catering had built its business through word of mouth, serving weddings, corporate functions, private parties, and special events throughout Birmingham and surrounding communities. While personal referrals helped the company attract customers, it had no website where people could explore its food, learn about its services, or request catering online.

Potential customers had to rely on phone calls and personal recommendations to learn what LMB Catering offered. There was no central place to browse menus, view past events, or send the details of an upcoming gathering.

The company needed a professional website that introduced its catering services to new customers and made requesting an event easier, without losing the personal hospitality that helped build its reputation.

LMB Catering Food Gallery
A new website gives LMB Catering a dedicated place to showcase its food, services, and event offerings.

How We Solved It.

MFJ Web Development built LMB Catering a website that gives customers a better way to discover the business and plan their next event. The site features dedicated pages for corporate catering, social gatherings, and weddings, along with a food menu, photo gallery, and online event request form.

The homepage introduces LMB Catering's Southern hospitality and catering services, while the event pages help visitors find information specific to their occasion. Customers can explore food options ranging from appetizers and entrees to sides, including ribs, brisket, chicken, seafood, macaroni and cheese, and other selections.

One of the most important additions was the online event inquiry form. Instead of requiring customers to call before sharing their event details, the website allows them to submit a request directly. The form collects contact information, event type, date, venue, estimated guest count, and special requests, giving LMB Catering useful information to begin planning.

We also organized the website around the company's main catering services. Corporate customers can explore options for meetings, luncheons, conferences, and company celebrations. Families and event planners can find information for weddings, private parties, and social gatherings.

  • Designed and developed LMB Catering's business website with a welcoming, food-focused presentation
  • Created dedicated catering pages for corporate events, social gatherings, and weddings
  • Added an online event inquiry form to collect customer details and catering requests
  • Organized the food menu into appetizers, entrees, and side dishes for easier browsing
  • Included a photo gallery to showcase food presentations and catered events
  • Featured real customer reviews to highlight the company's reputation and service
  • Built responsive page layouts for desktop, tablet, and mobile visitors
  • Added clear contact information and calls to action throughout the website
"We had a wonderful experience at the Corner High School Band Banquet. The food was great. Mr. Bradford and his staff were professional and fun to work with."
— Kathy McBrayer, LMB Catering Client
LMB Catering online event inquiry experience
Customers can browse catering services and submit event details directly through the website.

What We Delivered.

LMB Catering now has a website that works alongside the personal referrals that helped grow the business. Customers can visit the site, explore catering options, view the menu, and submit an event inquiry without having to make an initial phone call.

The online inquiry form is a major improvement to the customer experience. It gives people a convenient way to share their event requirements and provides the catering team with the information needed to follow up about availability, menus, and arrangements.

The website also makes LMB Catering easier to discover online. Instead of depending entirely on word of mouth, the company has a place to direct new customers, share its work, and introduce its services to people planning events throughout the Birmingham area.

  • Launched a dedicated website for a business previously relying on word-of-mouth referrals
  • Introduced online event requests with fields for event dates, venues, guest counts, and special requirements
  • Made catering menus and service information accessible to customers at any time
  • Created separate pages for weddings, corporate catering, and social events
  • Provided a gallery and customer reviews to help new visitors become familiar with the business
  • Established a direct online contact channel for customers planning their next gathering

The biggest change is simple: LMB Catering no longer needs to depend solely on someone passing along its phone number. The business now has a website where customers can see what it offers and take the first step toward booking their event.

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